Business owners have limited supplies of three things: time, patience, and money. Whichever of those items is the scarcest commodity in the moment will determine the relative importance of finding hidden stores of the other two. Most often for my clients, money is the hardest thing to spare when they're looking to improve their existing web site; they're looking for the best ways to save it. Fortunately for them, the web is full of free resources that -- while they may take time to search and patience to implement -- are great ways to save money on some things you can do for your web site by yourself. Like the plucky young heros of early 20th century rags-to-riches novels, entrepreneurial web site owners willing to do some of the work for themselves with free tools they find may find themselves pulling themselves up by their bootstraps (only this time, it's often backed by a Twitter tool actually called Bootstrap).
In this post, I'll break down the kinds of free stuff you can get for your web site into several categories: Free Images; Free Extensions & Plugins; Free Advice; and Free Everything.