Let's get one thing straight: no one has time to update their web site.
You are not alone in thinking it's just one more thing you really cannot squeeze into your week. After all, you probably spent dozens of hours working on it when you launched it, and you're already overloaded doing social media and answering email and all kinds of other tasks for which you can't bill anyone. Especially at the end of the year, when tax deadlines and holidays and -- depending on where you live -- de-icing your car are all higher priorities, it can feel nearly impossible to carve out time to keep your site updated.
Sadly, the engines of the internet require you to do regular upkeep on your site if you want to maintain their attention. A drop off in traffic can often be traced directly to a lull in updates. This post will give you a list of updates you can make to your site in less than fifteen minutes -- website quickies!